About IncogniGift
A digital reimagining of a cherished family tradition
Our Story
Every year for Thanksgiving, our family prepares for the holidays by saying we want to participate in the upcoming gift giving during the Christmas season. We write our names down and some gifts or gift cards we'd like to receive, and put our names into a hat.
My aunt would administer the gift exchange, and we'd draw a name. The others wouldn't know that we have them and we're buying their gift. Then during Christmas, we'd do the big reveal and go through the names and receive our gifts from our anonymous gift giver.
This app embodies our tradition—bringing that same magic, anticipation, and joy to families and groups everywhere, all while making the process easier and more seamless than ever before.
The Digital Evolution
What started as a simple paper-and-hat tradition has evolved into a modern, secure platform that preserves the anonymity and excitement of the original experience. IncogniGift digitizes this family tradition, making it accessible to families and groups who want to maintain the mystery and magic of anonymous gift giving, no matter where they are.
Built with Care
I'm a software engineer with 14 years of experience, and I wanted to make this process easier for my family. What began as a personal project to streamline our own gift exchange has grown into something I'm excited to share with others who value the same tradition of anonymous giving and surprise.